It’s the moment when you look at a logo, or a website, or a brochure and say “ah, I get it!”. You can’t always pinpoint why you “get it”, or what makes it a good design, but that’s what makes it smart design. It makes sense, even if you can’t put your finger on why.

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Have you ever been in a messy room and felt uneasy? With too much chaos around you it’s often difficult to relax.The same notion holds true with design. Unnecessary elements, colors and fonts can make a great design feel “off.” Simple design isn’t just about white space, it’s about a harmonious balance between the message and the visuals.

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Let’s be honest, at the end of the day you want any design to accurately reflect your brand and message. The right questions need to be asked to achieve that.

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